"Competing to Win"
MasterCard

Opportunity

MasterCard’s annual leadership meeting in Miami marked both an ending and a beginning. The emotional high point of the meeting was a tribute to the retiring longtime CEO. With the mantle passed to new leadership, MasterCard needed to focus on emerging challenges and opportunities in the payments industry.

Solution

Cohn Creative Group provided all staging, audiovisual, and technical support for the meeting at Miami Beach’s Fontainebleau Hotel. We also worked closely with MasterCard to develop the meeting theme and accompanying graphics. Creative elements including a game show, a mock military exercise, and humorous videos helped drive business messages and engaged participants.

The tribute to the retiring CEO took place at an offsite dinner at the historic Bath Club. In addition to providing all technical support for the event, Cohn Creative produced a roast video that poked fun at the CEO and earned huge laughs from the audience.