"The Biggest Loser"

Opportunity

The proliferation of smart phones, tablets, and other mobile devices has made it possible for professionals to do their work almost anywhere. But this increased freedom also comes with increased risks to confidential data. Our client needed an engaging video to educate employees about how to protect their mobile devices.

Solution

“The Biggest Loser Awards” is a parody of popular award programs like the Emmys. In this case, the Biggest Loser award for achievement in data loss is one that no one wants to win. The glamorously attired show hosts walk us through each “nominee’s” story, illustrating how they put data at risk. By the time the award winner has announced, viewers have been humorously and effectively reminded about best security practices.