“The Adventures of Betty Smith”

Opportunity

With laptop losses rising and flash-memory drives proliferating, protecting the security of confidential information is more important than ever. This firm’s employees, however, had largely tuned out the message after years of repetitive security training. Management asked Cohn Creative Group to come up with a fresh approach to make security awareness top-of-mind.

Solution

Animated comic book-style drawings created by a leading illustrator tell the story of Betty Smith, a security-obsessed employee at a large professional services firm. Reminiscent of soap opera comic strips like “Mary Worth,” the series humorously yet comprehensively covers critical topics such as laptop security, insider trading, and social engineering.