“It’s Not Just Your Space”

Opportunity

Huge numbers of employees under 30 grew up with the Internet. They use social networking sites like My Space and Facebook constantly. Our client wanted to remind employees of their obligation to act professionally even when online.

Solution

Cohn Creative Group created a short video that amusingly illustrates the risks of social networking. A fictional employee arrives at work to find that her colleagues know a few too many secrets about her private life. To her horror, they share their opinions on everything from her romantic troubles to her confidential clients. The video and the custom slogan, “It’s Not Just Your Space,” bring home the point that information on the Internet can wind up anywhere.